Sammy's Senior Sanctuary needed a site that felt as warm as the dogs it helps — but the old build buried donations, ignored accessibility, and confused a mostly older, mostly mobile audience. Scroll to follow the process.
The old site buried its donation link three clicks deep behind a cluttered nav. Visitors — many of them older, on mobile — gave up before they gave.
An audit turned up thin, low-contrast text, no alt text on images, and tap targets too small for older or less tech-confident visitors.
Five usability tests later, the fixes were obvious: bigger tap targets, one clear call to action, and plain language throughout.
A simplified nav and accessible layout gave visitors one warm, clear path — no maze required to find the donate button.
The new homepage leads with the dogs' stories and puts giving front and center — accessible, warm, and unmistakably clear.
Measured over three months of live traffic post-launch: a 42% increase in completed donations.
Every click now feels like it's rooting for you — the way the dogs do.
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