As a freelance designer, I create engaging visual assets for small businesses, local events, and special occasions. The work spans posters, invitations, save-the-date cards, branding, and promotional graphics across print and digital.
Every brief is different. Some come from event organisers needing a poster in 48 hours. Others come from couples wanting wedding stationery that feels like them. Each one is a chance to read the room quickly and translate someone’s energy into a piece of design.
Save-the-dates, invitations, RSVP cards, table settings. Couples come in with a feeling more than a brief — my job is to translate that feeling into a coherent visual language across every piece.
Posters and flyers for live music nights, parties, and community events. Bold typography, strong colour, and a clear hierarchy so the date, venue, and lineup all land at a glance.
Menu inserts, social media graphics, seasonal promotions and grand-opening collateral for local restaurants. The work has to feel appetising — never cheap.
Logo, menus, signage, packaging stickers. Small-scale brand identity work for independent cafés and coffee shops.
Templates, story sets, post series for small businesses. Designed to feel coherent across an Instagram grid without looking like every other small business out there.
Freelance work has taught me to ask the right questions fast. Who’s this for? What do you want them to feel? What absolutely cannot be missed? My illustration background helps here — I’m always thinking about composition and feeling before I open the file.
Each piece gets delivered print-ready and optimised for digital — the right resolution, the right colour space, the right format for where it’s actually going to live. Nothing kills a good design like an exported file that doesn’t print well.
The breadth of freelance work has made me faster, more flexible, and more confident reading briefs. A wedding invitation, a club poster, and a restaurant menu all teach you something different about how design lives in the world — on a fridge, on a streetlamp, on a table at dinner.