Full promotional campaign — posters, social media assets, and event graphics. A cohesive visual system built across every touchpoint of the event.
Summer Vibes Festival needed more than a poster — it needed a complete visual identity that could travel across every promotional surface: large-format print, digital ads, Instagram, Facebook, email headers, and on-site signage. Everything had to feel like it came from the same world.
My role was to build that world from scratch — developing the colour language, typography, graphic motifs, and layout rules that would define the festival's look across all materials.
The visual language drew from late-summer warmth — terracotta, gold, and deep green against near-black — with layered graphic textures that gave the materials a handcrafted quality. Not slick and corporate. More like something you'd see screen-printed onto a wall.
Typography played a big role: a bold display face for headings that felt like it belonged on a record sleeve, paired with a clean readable font for lineup and event details. The hierarchy was clear from six feet away.